PRETTY UGLY
JUST MAGAZINE SS20 PRINT ISSUE
ROLE: CREATIVE DIRECTOR + STYLIST
PHOTOGRAPHER: ALMA ROSAZ
HAIR: ELLIE BOND
MAKEUP: LAURA O NEA
MODELS: KYRA SIMONE, JORDAN ARCHWAY + LILITH LUNA
PRETTY UGLY IS AN OXYMORON - WORDS INTENTIONALLY PLACED TOGETHER TO EMPHASISE THE DISCOURSE BETWEEN THEM. TO BE PRETTY IS TO BE DELICATELY PLEASANT AND ATTRACTIVE BUT TO BE UGLY IS TO BE UNPLEASANT OR REPULSIVE. OUR GENERATION NO LONGER CARES TO BE "JUST PRETTY." WE NO LONGER FIT THE STEREOTYPES AND WE DON'T WANT TO CONFORM. WE WANT TO EMBRACE OUR UGLY SIDE. OUR SIDE THAT DEFIES THE STANDARDISED CONVENTIONS OF BEAUTY AND SOCIETAL EXPECTATIONS. BECAUSE THERE IS BEAUTY IN THE UNCONVENTIONAL. PRETYY AND UGLY. WE HAVE THE CAPACITY TO BE BOTH.
